We seek out those who can not only multi-task, but can work cross functionally and provide them with tutorials on how to wear the many hats that are required of them.  But what was accomplished by Alex is true talent- to switch from account management to copywriting and win the recognition of the industry is the definition of a modern day Renaissance man.  Kudos to a great Copywriter!  Check out the award winning work and stay tuned to what this modern day Renaissance man has in store for us this year.  Here's a clue, it involves ads and hairy chests.