Develop promotional website for the upcoming show
Redefine the feel and look of the JoFrost brand
Give a complete makeover to JoFrost.com, Nanny Jo's official website
- WORK
- Jo Frost
The world knows her as Super Nanny- and super she truly is! Jo Frost is THE nanny parents count on to help with a picky eater, an 'out of control' toddler and the scariest of all, TEENAGERS! Jo Frost's techniques, deep experience, and a giving heart offer the caregivers of the world a road map to parenting. One case at a time.
Objective
Solution
The new site was to serve as a communication tool between Nanny Jo and parents everywhere that rely on her for child rearing expertise. It was our mission to make sure that all parents in need, had a way of benefiting from Jo's wisdom. The redesign of the website focused on:
- international appeal - Nanny Jo had rapidly become an international figure and it was a primary objective that the site appeal to all parents, regardless of their location.
- cross gender appeal - Care giving is not just for moms. The site was given a gender neutral approach in order to be inviting to all those dedicated to raising their children.
- conversation- whether parent to parent, or directly with Nanny Jo, the site's main objective was to facilitate conversations to help and advise parents.
